Takeda - Staring Back at Me

Agency + Production Company: H+K London

Role: Producer

Creative: Txema Ballesteros

Director: David Winn

Up to 75% of women with ADHD in the UK remain undiagnosed. The Staring Back at Me campaign aims to help women and non-binary people recognise the signs of ADHD and access the support they need.

Our video captured the creation of a series of illustrations and a bespoke garment, designed in collaboration with Takeda’s ambassadors to reflect their lived experiences in the workplace.